We have been
providing Crisis Communication costs to our business policyholders for around
four years and as the service is all about publicity we think it deserves
some!
We are introducing a new
consultancy-based extension to the current service offering and have updated
how we describe the service to include reference to dealing with exposure on social
media which has become a hot topic.
The Crisis
Communication service is provided by professional public relations executives
from our preferred PR firm - an
independent, international PR agency, headquartered in London. We have selected
the firm for its vast experience and discretion in handling sensitive matters.
Initially we trialled Crisis
Communication for some key
accounts who specialise in the care industry – residential care homes and child
care day nurseries. Such businesses work
in pressured environments and are vulnerable to criticism which often finds its
way into the public domain, resulting in unbalanced or exaggerated reporting.
Callers using the service were impressed with
the help they received to communicate with the media positively and reported
really good outcomes following involvement by our appointed PR expert. At a
time of horrible stress it was good to have someone on their side to prepare
statements and deal with reaction for them. We were convinced that the service
would be valuable more generally and it was rolled out as part of a product
relaunch to all of our business policyholders.
More about Crisis communication
·
Policyholders
have free 24/7 access to the Crisis Communication assistance helpline which allows
access to a top PR professional who can give advice about key steps required to
manage negative publicity about the business.
·
In response
to a number of callers wishing to engage PR help who were concerned about
an event that may lead
to adverse media attention, a new pre-publication consultancy service is
available. This is available at the Insured's own expense.
·
Policyholders
whose business has been exposed to adverse media (or social media) publicity
are insured for to £10,000 under the terms of their ARAG Essential or Absolute
Business Legal policy.
The actions required will depend on what has
happened to lead to the publicity however professional help could be available
to draft a media statement or press release, prepare
communication for business customers, staff or suppliers, compose a telephone
or website script and/or or social media messaging.
Support and representation
can be arranged if the insured attends an event at which media will be
reporting and to manage interaction with media outlets.