Being part of a worldwide group means we can exchange ideas
and experience when designing new products.
To this end, ARAG’s product experts from 11 countries
attended this year’s Product Workshop which was held in the Netherlands. ARAG
UK was represented by Product Development Manager Lesley Attu and Business
Insight Analyst Melody Kiernan.
The opportunity to pool ideas, build networks
with European colleagues and exchange knowledge was enriching and delegates
were able to bring back some innovative ideas and approaches to develop for the
future.
Going from the general to the particular, participants
started by debating the nature of innovation, before getting into the
nitty-gritty of novel product design. Germany revealed a new motor LEI product
with backdated defence for traffic offences; Spain presented a bundle of cyber
protection aimed at young families; Belgium showed how to move from an initial
proposition to developing a B2B product in just a week. The valuable interaction
of ideas culminated in shared experiences of product features in family covers
and concluded with a wrap-up session.
No comments:
Post a Comment