ARAG spent
months planning and organising their presence at this massive yearly conference,
which was held in the bustling city of Manchester; one of the most popular BIBA
destinations. We were very pleased with our stand which
incorporated the new brand strategy. With free goodies and beverages, the stand
remained busy throughout with delegates, and lots of good leads were generated.
Amongst nearly a
full house of ARAG management and Business Development Executives, we were
pleased to welcome Dr Wolff Graulich, who joined us from Dusseldorf; our ARAG
Germany headquarters.
The first day at
the conference went well and was extremely productive, so it had to finish just
as well - some fine dining with guests at Vertigo; set in the
heart of Manchester. The beautiful restaurant is spread over five floors,
offering modern elegant food in exquisite surroundings. With a wine and
cocktail range as diverse as their creative food, there was time after the
evening meal to catch up and relax.
We’ll look
forward to BIBA returning next year, where it will be held at the ExCel
Exhibition Centre in London. Plans for next year’s stand are already in
progress with lots of creative ideas flowing through our marketing department,
so watch this space!
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