ARAG spent months planning and organising their presence at this massive yearly conference, which was held in the bustling city of Manchester; one of the most popular BIBA destinations. We were very pleased with our stand which incorporated the new brand strategy. With free goodies and beverages, the stand remained busy throughout with delegates, and lots of good leads were generated.
Amongst nearly a full house of ARAG management and Business Development Executives, we were pleased to welcome Dr Wolff Graulich, who joined us from Dusseldorf; our ARAG Germany headquarters.
The first day at the conference went well and was extremely productive, so it had to finish just as well - some fine dining with guests at Vertigo; set in the heart of Manchester. The beautiful restaurant is spread over five floors, offering modern elegant food in exquisite surroundings. With a wine and cocktail range as diverse as their creative food, there was time after the evening meal to catch up and relax.
We’ll look forward to BIBA returning next year, where it will be held at the ExCel Exhibition Centre in London. Plans for next year’s stand are already in progress with lots of creative ideas flowing through our marketing department, so watch this space!